When dancers throughout Georgia and the Southeast need quality dancewear, professional pointe shoe fittings, or specialty performance attire, they head to Dance Fashions Superstore in Roswell. As the largest dance retail store in the Southeast, this premier destination has been serving dancers, gymnasts, cheerleaders, and figure skaters since 1980, building a reputation for exceptional selection, expert service, and commitment to the dance community.

Located at 10400 Alpharetta Street in Roswell, Georgia, Dance Fashions Superstore offers an unparalleled shopping experience whether you visit in person or shop through their comprehensive online store. With over 40 years of expertise specializing in dance apparel and footwear, this family-owned business combines extensive inventory with knowledgeable staff who understand the unique needs of dancers at every level.

Why Dance Fashions Superstore Stands Out

The Largest Selection in the Southeast

Dance Fashions Superstore holds the largest selection of adult and children’s dance apparel in the southeast, making it a one-stop destination for all your dance needs. Whether you’re a parent shopping for your child’s first ballet class, a professional dancer seeking specialized performance gear, or a dance instructor outfitting an entire studio, you’ll find everything under one roof.

The expansive inventory includes leotards in every style, color, and size imaginable, professional-grade tights and dance hosiery, ballet shoes from beginner soft slippers to professional pointe shoes, jazz shoes for all ages and skill levels, tap shoes from student to professional grades, hip hop sneakers and street dance wear, ballroom and Latin dance shoes and apparel, character shoes for theatrical performances, dance warmups, skirts, and wraps, tutus from practice to performance quality, and accessories including dance bags, hair accessories, and jewelry.

This comprehensive selection means dancers can find exactly what they need without compromising on quality, fit, or style.

Expert Pointe Shoe Fitting Services

Dance Fashions Superstore is a premier dance store in Roswell specializing in pointe shoes for over 40 years. Proper pointe shoe fitting is crucial for dancer safety, comfort, and performance, and the experienced staff at Dance Fashions brings decades of expertise to every fitting.

The pointe shoe fitting process includes detailed foot measurements and assessment, evaluation of foot strength and flexibility, trying multiple brands and styles to find the perfect match, education about proper break-in and care, and follow-up support as your feet develop and change.

The store carries pointe, ballet, and tap shoes from renowned brands like Baltogs, Bloch, and Capezio, along with other industry leaders including Gaynor Minden, Grishko, and Sansha. This variety ensures that every dancer can find the right shoe for their unique foot shape and dancing style.

Serving Multiple Dance Disciplines

Dance Fashions Superstore recognizes that dancers pursue many different styles, each with specific attire requirements. The store caters to all major dance disciplines.

Ballet dancers find everything from basic pink tights and black leotards for class to professional tutus for performances. The ballet selection includes items for RAD (Royal Academy of Dance), Cecchetti, and Vaganova syllabi, as well as contemporary ballet styles.

Jazz and contemporary dancers discover jazz pants, crop tops, unitards, and footwear designed for the fluid movements and floor work characteristic of these styles. The selection includes both classic jazz aesthetics and modern contemporary looks.

Tap dancers browse an extensive collection of tap shoes from beginner models with attached taps to professional custom-order shoes. The staff can advise on heel heights, tap placement, and sound quality to match your performance needs.

Hip hop dancers find the street-inspired apparel and sneakers that define urban dance culture, from baggy pants and crop tops to high-top dance sneakers designed for breaking, popping, and locking.

Ballroom dancers shop for elegant practice wear and glamorous competition dresses, along with specialized ballroom and Latin dance shoes featuring suede soles for proper floor glide and control.

Specialized Categories

Beyond mainstream dance styles, Dance Fashions Superstore serves specialized markets that many dance retailers overlook.

Praise and Liturgical Dance: The store offers dresses, outfits, and accessories for liturgical and praise dance, recognizing the growing popularity of worship dance in churches throughout the region. From flowing white dresses to colorful worship flags and accessories, dancers in this ministry find appropriate, modest, and beautiful attire.

Gymnastics: Dance Fashions carries gymnastics leotards from leading brands, serving gymnasts who need durable, flexible apparel for training and competition. The selection includes both recreational and competitive styles in various cuts, colors, and embellishments.

Figure Skating: Ice dancers and figure skaters discover performance dresses, practice wear, and specialized tights designed for the unique demands of skating, including thermal options for cold rinks and competition-ready costumes.

Cheerleading: Cheerleaders find practice wear, performance pieces, and specialized shoes that support the athletic demands of cheerleading while maintaining the aesthetic requirements of the sport.

Shopping at Dance Fashions Superstore

In-Store Experience

The store is open Monday through Saturday from 10 AM to 6 PM and Sunday from 1 PM to 5 PM, providing convenient hours that accommodate busy dance schedules. The Roswell location at 10400 Alpharetta Street offers ample parking and easy accessibility from throughout the Atlanta metropolitan area.

When you visit in person, you’ll experience the difference that knowledgeable staff makes. The store has an excellent staff who are committed to providing great customer service seven days a week. Unlike big-box sporting goods stores where staff might know little about dance, every team member at Dance Fashions understands dance terminology, technique requirements, and the importance of proper fit.

The spacious showroom allows dancers to try on shoes and test movement, ensuring that items not only fit but also perform as needed. For pointe shoes especially, this ability to relevé, demi-pointe, and assess support makes all the difference in finding the right shoe.

Online Shopping Convenience

Understanding that customers come from throughout the Southeast and beyond, Dance Fashions Superstore provides a website so customers can order online from anywhere in the world. The comprehensive e-commerce platform features detailed product descriptions, size charts, and clear photographs that help online shoppers make informed decisions.

Online shoppers benefit from the same extensive inventory available in-store, secure checkout and multiple payment options, detailed sizing information for each product, customer reviews and ratings, and responsive customer service for questions about products or orders.

For items like shoes where fit is critical, the website provides measurement guides and the option to call for personalized advice before ordering. Many customers choose to visit the store once for proper fitting and measurements, then order future purchases online with confidence.

Top Brand Partnerships

Dance Fashions carries all top brands for your pointe, jazz, tap, hip-hop, ballet, and ballroom needs. These partnerships with industry-leading manufacturers ensure quality, durability, and performance. Key brands include Capezio, one of dance’s most trusted names, Bloch, known for innovative dance footwear, Gaynor Minden, revolutionary in pointe shoe technology, Grishko, favored by professional ballet dancers worldwide, Eurotard and Body Wrappers for quality dancewear, GK Elite for gymnastics, and Baltogs for affordable, reliable dance basics.

This multi-brand approach means dancers aren’t limited to a single manufacturer’s sizing or styling, increasing the likelihood of finding the perfect fit and look.

Supporting Dance Students and Schools

Studio Partnerships

Dance Fashions Superstore works closely with dance schools and studios throughout Georgia and the Southeast, serving as a trusted supplier for studio uniform requirements. Many studios recommend or require specific leotard colors, tights, and shoes, and Dance Fashions maintains inventory to meet these specifications.

Studio directors appreciate the consistent availability of required items, knowledgeable staff who understand studio needs, bulk order capabilities for large studios, and support for recital and performance needs.

This partnership approach means students and parents can confidently shop knowing they’re getting exactly what their studio requires.

Back-to-Dance Season

Each fall, Dance Fashions Superstore prepares for the rush of students returning to dance classes or starting for the first time. The store stocks deep inventory of popular sizes and styles, extends hours if needed to accommodate shopping volume, and provides patient, thorough service even during the busiest times.

Parents new to dance appreciate guidance on what their child really needs versus nice-to-have items, helping them navigate first-time dance shopping without overspending or under-preparing.

Competition and Recital Support

When competition season arrives or recital preparations begin, dancers have specialized needs beyond everyday class wear. Dance Fashions Superstore supports these special occasions with performance-quality apparel and accessories, stage makeup designed for dance lighting, rhinestone and embellishment supplies, quick turnaround on special orders when possible, and accessories like jewelry, headpieces, and props.

The staff understands the stress of competition and recital deadlines and works to ensure dancers have what they need when they need it.

The Importance of Proper Dancewear

Many people, especially those new to dance, wonder whether specialized dancewear really matters or if any athletic clothing will suffice. The reality is that proper dancewear serves crucial functions beyond aesthetics.

Safety and Performance

Dance-specific clothing is designed for the unique movements of dance. Leotards stay in place during inversions and extensions, tights provide compression and support without restricting movement, dance shoes protect feet while allowing articulation and pointing, and properly fitted footwear prevents injuries from slipping or inadequate support.

Wearing inappropriate clothing or shoes can lead to injuries, poor technique development, and frustration that might cause a dancer to quit before discovering their potential.

Teacher Visibility

Dance instructors need to see body alignment, muscle engagement, and movement quality to provide effective corrections. Form-fitting dancewear allows teachers to assess whether students are using proper technique, identify potential injury risks from misalignment, and offer specific, helpful corrections that improve dancing.

Baggy clothing obscures these important visual cues, making it difficult for teachers to help students progress.

Professional Development

As dancers advance, wearing proper attire becomes even more important. Pre-professional and professional dancers understand that auditions require specific dress codes, performance opportunities demand appropriate costuming, and serious training requires clothing that supports rather than hinders technique development.

Starting with proper dancewear from the beginning builds good habits and professional attitudes toward training.

Navigating Dancewear Shopping

For those new to buying dancewear, the process can feel overwhelming. Here’s how to approach shopping at Dance Fashions Superstore.

First-Time Shoppers

If you’re shopping for dance attire for the first time, check with your dance school for specific requirements regarding leotard color, tights shade, and shoe type. Bring this information to Dance Fashions, where staff can help you find exactly what’s needed.

Basic requirements typically include a leotard in the studio’s required color, pink or ballet pink tights for ballet, ballet slippers (leather or canvas), and a dance bag to carry everything.

Staff can advise on additional items like skirts, warmups, or specific accessories based on your child’s age, class frequency, and interest level.

Sizing Considerations

Dance clothing typically runs true to size, but different brands may vary slightly. Staff at Dance Fashions can provide brand-specific sizing advice and help with measurements if you’re uncertain.

For children especially, sizing should account for growth but shouldn’t be excessively large. Clothing that’s too big can be as problematic as clothing that’s too small, interfering with movement and teacher visibility.

Budget-Conscious Shopping

Quality dancewear represents an investment, but Dance Fashions Superstore offers options at various price points. To shop economically, focus on required basics before adding extras, choose durable items that will last multiple seasons, consider mix-and-match pieces rather than full outfits, and ask about care instructions to maximize clothing lifespan.

While it’s tempting to buy the least expensive options, investing in quality basics often saves money long-term through durability and better performance.

Care and Maintenance

Proper care extends the life of dancewear and maintains its appearance and function.

Washing Guidelines

Most dancewear should be hand washed or machine washed on delicate cycles in cold water. Use mild detergent without fabric softeners, which can break down elastic and reduce garment lifespan. Air dry whenever possible, as heat from dryers can damage elastic and cause shrinkage.

Tights especially benefit from gentle washing in mesh laundry bags to prevent snags and maintain elasticity.

Shoe Care

Dance shoes require specific care based on type. Canvas and leather ballet slippers can be spot-cleaned when needed and should air dry between uses. Pointe shoes should never be washed, but can be aired out and toe boxes can be treated with special hardening solutions if needed. Jazz and tap shoes benefit from occasional cleaning with appropriate leather or synthetic care products.

Proper storage in dance bags with ventilation prevents odor buildup and moisture damage.

Community Connection

Dance Fashions Superstore serves as more than just a retail establishment. It functions as a community hub where dancers, parents, and instructors connect, share information, and support one another’s dance journeys.

The staff often knows multiple generations of dance families, having fitted parents when they were young dancers and now serving their children. This continuity creates trust and relationship that transcends simple business transactions.

Many dancers remember their first pointe shoe fitting at Dance Fashions as a milestone moment in their dance journey, and the store takes these meaningful experiences seriously.

Planning Your Visit

To make the most of your visit to Dance Fashions Superstore, consider timing your trip during weekday mornings or early afternoons when possible, especially during busy back-to-dance season. Weekends and late afternoons tend to be busiest.

Bring any specific requirements from your dance school, including uniform specifications and shoe preferences. If shopping for pointe shoes, schedule adequate time for proper fitting, which can take 30-45 minutes or more.

Wear or bring appropriate undergarments for trying on leotards, and bring or wear tights when fitting shoes to ensure proper sizing.

Beyond Dancewear: Building Dance Careers

While Dance Fashions Superstore focuses primarily on providing quality dancewear and footwear, the staff’s extensive knowledge extends to broader dance topics. They can often provide recommendations for local dance schools, advice on preparing for auditions, insights into different training methods and styles, and connections within the broader dance community.

This depth of knowledge comes from decades of serving dancers at all levels and staying connected to the evolving dance world.

Contact and Location Information

Dance Fashions Superstore is located at 10400 Alpharetta Street, Suite A, in Roswell, Georgia 30075. You can reach them by phone at (770) 998-0002 for questions about inventory, hours, or services.

The Roswell location is easily accessible from throughout the Atlanta metropolitan area, with convenient access from GA-400 and major thoroughfares. The store sits in a retail area with ample parking.

Your Partner in Dance Excellence

Whether you’re a parent supporting your child’s new interest in dance, a serious student pursuing pre-professional training, an adult returning to dance after years away, or a professional dancer maintaining your performance wardrobe, Dance Fashions Superstore provides the products, expertise, and service that support your dance journey.

The store aims to provide exceptional customer service and help you find everything you need in one place, living up to its reputation as the Southeast’s premier dancewear destination.

The next time you need dancewear, shoes, or accessories, visit Dance Fashions Superstore in Roswell or shop online at dancefashionssuperstore.com. Experience the difference that four decades of dance retail excellence makes in helping dancers perform their best and love what they do.

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Frequently Asked Questions

Where is Dance Fashions Superstore located?

Dance Fashions Superstore is located at 10400 Alpharetta Street, Suite A, in Roswell, Georgia 30075. The store is easily accessible from throughout the Atlanta metropolitan area with convenient parking. You can reach them at (770) 998-0002 for questions about products, services, or directions.

What are the store hours for Dance Fashions Superstore?

Dance Fashions Superstore is open Monday through Saturday from 10:00 AM to 6:00 PM, and Sunday from 1:00 PM to 5:00 PM. These hours provide convenient shopping opportunities seven days a week to accommodate busy dance schedules and family calendars.

Can I shop online at Dance Fashions Superstore?

Yes! Dance Fashions Superstore offers comprehensive online shopping through their website, allowing customers to order from anywhere in the world. The online store features the same extensive inventory available in the physical store, complete with detailed product descriptions, sizing information, and secure checkout.

Does Dance Fashions Superstore offer pointe shoe fittings?

Absolutely. Dance Fashions Superstore specializes in professional pointe shoe fittings and has over 40 years of expertise in this area. The experienced staff provides detailed assessments, tries multiple brands and styles to find the perfect match, and offers education about proper care and break-in. It’s recommended to allow 30-45 minutes for a thorough pointe shoe fitting.

What brands does Dance Fashions Superstore carry?

Dance Fashions Superstore carries all top brands including Capezio, Bloch, Gaynor Minden, Grishko, Eurotard, Body Wrappers, Baltogs, GK Elite, and many others. This multi-brand approach ensures dancers can find the right products for their unique needs, foot shapes, and preferences across all dance styles.

Does Dance Fashions Superstore have dancewear for adults?

Yes! Dance Fashions Superstore holds the largest selection of both adult and children’s dance apparel in the Southeast. Adult dancers find extensive options in all sizes, from petite to plus size, across all dance styles including ballet, jazz, tap, contemporary, ballroom, and more.

What dance styles does Dance Fashions Superstore serve?

Dance Fashions Superstore serves all major dance disciplines including ballet (including pointe), jazz, tap, hip hop, contemporary, lyrical, ballroom, Latin, and more. The store also carries specialized items for gymnastics, figure skating, cheerleading, and praise/liturgical dance.

Can I find praise and liturgical dance wear at Dance Fashions Superstore?

Yes! Dance Fashions Superstore offers a comprehensive selection of dresses, outfits, and accessories specifically for praise and liturgical dance. This includes flowing worship dresses, modest dance attire, praise flags, and other accessories appropriate for church dance ministries.

Does Dance Fashions Superstore work with dance studios and schools?

Yes, Dance Fashions Superstore partners with dance studios and schools throughout Georgia and the Southeast. They maintain inventory for studio-specific uniform requirements, offer bulk ordering capabilities, and provide support for recitals and performances. Many studios recommend Dance Fashions as their preferred dancewear supplier.

How do I know what size dancewear to buy?

The knowledgeable staff at Dance Fashions Superstore can help with sizing in-store, taking measurements and providing brand-specific sizing advice. For online shopping, the website includes detailed size charts for each product. If you’re uncertain, you can call the store for personalized sizing assistance before ordering.

What should I bring for a pointe shoe fitting?

For a pointe shoe fitting, wear or bring tights, arrive with clean feet, allow adequate time (30-45 minutes minimum), and bring information about your training level and how many hours per week you dance en pointe. If you have any foot issues or concerns, mention these to the fitter. The staff will guide you through the entire fitting process.

Does Dance Fashions Superstore have competitive or recital costumes?

Yes, Dance Fashions Superstore carries performance-quality dancewear suitable for competitions and recitals. They also stock stage makeup, rhinestones, accessories, and other items dancers need for performances. During busy competition and recital seasons, they work to accommodate special orders and urgent needs when possible.